Getting to Splash
Making a Business in the Software Business
Rich Roth
On-the-Net
rich@on-the-net.com

1. Intros
   1. Me - You
   2. Reviewing who is doing what

2. Making it Happen - the Big picture
   1. Making it Work
   2. Making it Understood
   3. Making it Known
   4. Making it
   5. And Do it again

3. Attacking the Steps
   1. Concept - Testing + Making it 'Concrete' and 'Clear'
   2. Prototyping and Specifications
   3. The Development Team
   4. Market: Who, What, and Where
   5. The Business Team
   6. Beta Cycle, Improvements and Upgrades

4. Tradeoffs
   1. Getting Started
   2. Bootstraping and Contract Programming
   3. Garage Shop vs Venture Capital
   4. Contacts and Support Systems
   5. Programming vs The Business