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ENTREPRENEURIAL LATERALISM
by
Christopher Bartlett and Sumantra Ghoshal
In order to compete with the performance of smaller, nimbler rivals, the two most successful things that managers in large firms can do is to encourage, firstly, competence building among all employees and, secondly, decentralised entrepreneurism.
The total breadth and depth of employees is far greater than anything possessed by senior managers and so the latter need to exploit these isolated reservoirs by linking them up. For example, Kao, a Japanese consumer-products company, has an internal information network which allows everybody to find out anything and everything to do with the company. The importance is not the information itself but the way it is shared and the synergies that result from this.
The second process is also a product of the view that senior managers are not the only ones with ideas, and the best companies, such as 3M, Canon, Intel and ABB make sure that their structures are non-hierarchical. ABB, for example, has been broken into 1,300 almost totally separate entities, and 3M consist of hundreds of project teams.
Although personal and enthusiastic leadership of companies is important, as is also a strong corporate culture, a lighter touch is now needed in the management of most large companies in order to trust in the creativeness and loyalty of employees who have been given a large degree of freedom.
Precis of article in Harvard Business Review, April, May, June 1995 by Christopher Barlett of Harvard Business School and Sumantra Ghoshal of London Business School.